Force your readers to take action in 4 easy steps!

Writing the perfect Call To Action can make or break your marketing. 

Imagine spending valuable time and energy creating the perfect ad, only to have a weak CTA fail to create action. 

A powerful CTA should do more than just catch the eye; it must create an irresistible urge for the reader to act. Without it, your messages, no matter how brilliant, will simply fade into the background.

In this article, you’ll find a few easy tricks to force your audience into taking action.

Provide clear instructions.

Before creating your call to action, ask yourself.

What do I want my reader to do? 

That desired action will be the basis of your CTA. 

For example…

If you have an online shop, you’d like your visitors to purchase your products.

If you have an online coaching site, you should aim for people to book a slot with you.

Your CTA should always guide the reader to the next step.  

Put yourself in the customer’s shoes

Understanding your perfect customer is critical when crafting your CTAs. 

Start by exploring your target audience, visualize your perfect customer until you have the exact trigger to force them into action. 

Ask yourself these questions.

What problems does my audience have, and how can my product solve them?

By doing this you’ll be well on your way to crafting more effective CTAs.

Use a strong verb to start your CTA

Your CTA must be short and to the point.  Tell your audience exactly what you want them to do by starting the CTA with an action verb.

Use different action verbs based on your business and what you want your customer to do. 

If you’re promoting a newsletter or piece of content, start your CTA with “download” or “subscribe”

Whatever you do, don’t simply say your product exists. “Our latest ebook is available” won’t stir people to action.

Focus on a single action

Like my first mentor used to say, “Focus on one problem at a time”. 

When it comes to CTAs, less really is more. 

When we're overwhelmed, we usually don't make a decision. 

Use baby steps, get them to take the easiest step first. 

V/R

Jason 

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P.S. 

If you need help crafting the perfect CTA, feel free to contact me. Fill out the form at https://www.jkmarketingsolutions.com/contact-1, and one of my team members will be in touch.