How To Not Go Broke Running META Ads

Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies across the world. 

Starting out, you have a lot of testing to do and it's best to start with a budget big enough to see results in a timely manner, but not so much you will lie awake at night worrying about it. 

That's why we recommend using the Lifetime Budget feature on your first few Ad campaigns. This tool allows you to set a specific dollar amount you want to spend over the lifetime of an ad.

How much should a small business spend on Facebook ads

There is no one-size-fits-all answer to how much a small business should spend on Facebook ads. 

To determine the best budget for each campaign, you will need to consider a few things, such as your revenue, how aggressively you want to grow, and how much time you can commit to advertising. 

The research alone can really add up, especially when you are already busy running the business. 

Where is the money going

Remember, it's not just about how much you spend, but how much each dollar makes you in return. 

Meta Ads operate on a specific model where advertisers are charged based on the number of views their Ad receives. 

This means if your targeting is not spot on, FaceBook is charging you to show your Ad to thousands of people who have no intention of buying from you. 

One way to deal with this is by ensuring you create ads that resonate with and target your perfect audience. 

Getting The Most Out Of Every Dollar

Running successful META Ads is all about getting the most out of every dollar you spend.

There are a few ways to ensure this happens, one is to limit the frequency at which your ads are shown to users. While it’s essential to maintain visibility, excessive ad frequency may lead to ad fatigue and decreased engagement.

Another is, that you should always be testing new ideas by running regular A/B tests, using your top-performing ads as a template instead of always creating brand-new angles. 

Then, once you have them, you need to make sure you don't lose them. You need to ensure your landing page is optimized for a positive user experience, relevant to the ad content, loads quickly, and provides a clear call to action.