The Easiest Way To Sell People… Without Being Sleazy

Few things are as annoying as a salesperson who’s trying to sell you something that you don’t want, don’t need, and don’t care about.

Don’t get me wrong - I love sales and I can appreciate it when a salesman is actually good at his job.

With that being said… I can DEFINITELY understand why salesmen have that sleazy annoying reputation.

It doesn’t have to be like this. You can actually sell without being annoying, without being sleazy, without resorting to high-pressure guilt-tripping.

Conventional Wisdom

When you watch movies like The Wolf of Wall Street and The Boiler Room you get a feel for how to sell by being a manipulative sociopath.

Making ridiculous comparisons that force people into a ‘yes funnel’ so they agree with you. 

It’s all classic stuff and… I’ve never liked it.

How is it even a thing, if you think about it, it doesn’t make sense. 

If you sell a good product and the client can benefit from using it… why would you have to trick them into saying yes?

The Secret Sauce 

Most people spend most of their time selling to the wrong people.

People love to buy, they hate to be sold. 

Instead of trying to pitch constantly, try asking questions, qualifying customers, and figuring out if they are a good fit.

And if it looks like they aren't a good fit you can do something revolutionary.

Thank them for their time and leave them alone.

This does two things:

It saves you hours and hours of valuable time.

It saves you untold amounts of frustration, stress, and tension.

It allows you to spend more time helping prospects that were a good match.

Selling is much easier if you come from this angle. 

Ask questions to find out what their problem is. 

Tell them what your solution could do for them.

Ask if they want that.

Try it out for size. I think you’ll enjoy it a lot. It sure beats using high pressure, manipulating people, twisting their arms, and getting stuck in endless discussions.